Company Overview

The Today Show

Beyond the Superficial

"For Lori Coates, her future husband's disability was never a deal breaker -- and so, the consummate single girl finally found her 'Mr. Right.'"

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The Today Show

So romantic! As economy stutters, hearts flutter

"Rick and Judi Anderson of St. Cloud, Minn., say they have no regrets about paying to join eHarmony.com, even though money was tight when they signed up. The pair married 15 months after they started dating."

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Fox News

Love and War

"I was a single mom for 10 years and spent most of my time with my daughter so dating was difficult. I tried some other sites and it didn’t work out, tried eHarmony and it was so different and fabulous."

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USA Today

"The percentage of military members joining eHarmony online dating increased by 56% from 2006 to 2008, says Gian Gonzaga, an eHarmony research psychologist.... The life-altering experience of going to war often focuses the romantic mind, Gonzaga says. 'When you are reminded of your own mortality, the theory kind of boils down to, you remember what's most important to you, which is relationships,' he says."

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CNBC

Is investing in love a priority in tough economic times?

A Valentine's Day look at the online dating industry,
with Greg Waldorf, eHarmony CEO.

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Wall Street Journal

Deciding to Ditch a Successful Ad Campaign

(Subscription Required)

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Electronic Retailer

Harmonious Pairing

eHarmony CEO Greg Waldorf marries his passion for technology with his knack for building successful businesses.

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reuters

Falling stock markets spur searches for love online

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bbc news

How to live and love online

It has often been said that opposites attract but research suggests that initial spark of attraction soon fades and does not make for a long and happy married life.

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reuters

Brits value sex and in-laws, Web dating company finds

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times

Matchmaker, matchmaker make me a match . . .if the algorithms agree

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new scientist

Go Online to Find Your Future Spouse

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cnn

Harmonious Technologist

Those looking for a bit of harmony in their romantic lives need look no further than the Web, according to eHarmony CEO Greg Waldorf.

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In The News

  • The Washington PostSeptember 6, 2009

    The Washington Post

    It Hadn't Been in My Realm of Possibilities "After a dozen years of being single, Lori Coates had given up on dating. In 2008, however, she was home sick with the flu and couldn't help but notice the frequent eHarmony commercials. She decided to sign up. Within the first month, she started corresponding with Dan Powell. A few weeks later, they went on a date. The couple was married on Aug. 22 at St. Ann's Catholic Church in Arlington."

    http://www.washingtonpost.com/wp-dyn/content/gallery/2009...

  • Daily TelegraphSeptember 5, 2009

    Daily Telegraph

    Appliance of science in finding love online "Waldorf says eHarmony has been overwhelmed by positive feedback from users who found other dating sites to be more about short, casual relationships than long-term partnerships leading to marriage."

    http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer...

  • CNN.comSeptember 2, 2009

    CNN

    OMG — my mom is online dating "For some children, this new role can mean supporting and encouraging a parent who is dating online, rather than throwing up roadblocks. When Eunice Webb, a 73-year-old widow and retired teacher in New Prague, Minnesota, grew lonely and contemplated buying a dog for company, her son, Todd Anderson, suggested she get a man instead. Anderson, a 40-year-old teacher in nearby Northfield, Minnesota, then persuaded his mother to try eHarmony, going so far as to help her set up her profile and read the e-mail responses she received."

    http://www.cnn.com/2009/LIVING/personal/09/02/lw.parents.edating/

  • ABC UtahJuly 26, 2009

    ABC Utah

    Are online matches happier? "'When you build a profile on eHarmony, it eliminates 3-6 months worth of dating right out of the shoot,' says Sam. The 250 question long survey looks at the values and characteristics that predict marital satisfaction. The questionnaire is based on getting to know someone from the inside out. It’s easy to tell the Campbell’s are in love with each other when you sit down with them. New research shows there are a lot of couples just as happy as Sam and Debbie."

    http://www.abc4.com/mostpopular/story/Are-online-ma...

  • The Today ShowJuly 15, 2009

    The Today Show

    So romantic! As economy stutters, hearts flutter "Rick and Judi Anderson of St. Cloud, Minn., say they have no regrets about paying to join eHarmony.com, even though money was tight when they signed up. The pair married 15 months after they started dating."

    http://today.msnbc.msn.com/id/31807376/ns/today_relationships/

  • Fox NewsMay 19, 2009

    Fox News

    Love and War "I was a single mom for 10 years and spent most of my time with my daughter so dating was difficult. I tried some other sites and it didn’t work out, tried eHarmony and it was so different and fabulous."

    http://www.foxnews.com/video/index.html?playerId=videoland...

  • USA TodayMay 18, 2009

    USA Today

    Online dating sites: Cupid's arrow lands in war zone "The percentage of military members joining eHarmony online dating increased by 56% from 2006 to 2008, says Gian Gonzaga, an eHarmony research psychologist.... The life-altering experience of going to war often focuses the romantic mind, Gonzaga says. 'When you are reminded of your own mortality, the theory kind of boils down to, you remember what's most important to you, which is relationships,' he says."

    http://www.usatoday.com/tech/webguide/internetlife/2009-05...

  • Los Angeles Times MagazineMay 3, 2009

    Los Angeles Times

    Better Living Through Chemistry "One of the most successful of these sites, eHarmony, even goes so far as to offer questionnaires that match members through '29 dimensions of compatibility.' Heck, it worked for Stephanie Parish and Tony Forrand, who are the epitome not just of romance but of romance rekindled."

    http://www.latimes.com/features/la-mag-may032009-weddin...

  • Good Morning AmericaApril 15, 2009

    Good Morning America

    Can Lindsay Come Back? "As for the folks at eHarmony, what was their response? 'Her parody of our advertising gave us a good laugh.'"

  • NBC Nightly NewsApril 7, 2009

    NBC Nightly News

    Recession proof romance "As I sat around the house bored and seeing the eH commercials and just thinking about it, I was kind of like, 'Well, it'll give me something to do and maybe if I could get something positive going on the social front it might spill over into my professional life.' On Christmas Day 2008, Mark joined eHarmony. Within hours he was matched with Deborah and after a short period of online communication, they were on their first date."

    http://www.msnbc.msn.com/id/3032619/#30035221

  • Voice of AmericaMarch 27, 2009

    Voice of America

    Poll: More Newly Weds Met Online "'In a way eHarmony knew something we didn't,' Schuster says..."

    http://www.voanews.com/english/AmericanLife/2009-03...

  • The EconomistMarch 26, 2009

    The Economist

    Connecting up "[Greg Waldorf] favours the companionship-in-hard-times theory: 'Going through difficult times with someone special is better than doing it alone.'"

    http://www.economist.com/business/displaystory.cfm?sto...

  • Wall Street JournalFebruary 23, 2009

    Wall Street Journal

    Deciding to Ditch a Successful Ad Campaign "That's where we really started saying we want more out of our TV ads. Nothing is more effective than the authenticity of real couples talking, yet the old format didn't let you get to know anyone in depth."
    (Subscription Required)

    http://online.wsj.com/article/SB123540887289649209.html

  • Electronic RetailerFebruary 2009

    Electronic Retailer

    Harmonious Pairing: eHarmony CEO Greg Waldorf marries his passion for technology with his knack for building successful businesses. "We're constantly engaged in the process of making that matching system as good as it can be. Part of the way that we evaluate ourselves is to look at the long-term satisfaction of the people who are getting married. So, if you think about our business, the statistics that I'm probably most proud of, among all others, is how many people get married through eHarmony. And, if you look at Harris Interactive Research, 236 people on an average day in America are married through eHarmony. And, that's more than 2 percent of marriages in the United States." – Greg Waldorf

    http://www.electronicretailermag.com/er0209_eharmony/

  • Glamour MagazineFebruary 18, 2009

    Glamour Magazine

    Online Dating: I Joined eHarmony...Now When Do I Get My Commercial? "...the slow, "guided communication" is a nice buffer (no stalkers make it directly to my inbox). And maybe I shouldn't diss anyone who has been matched with me based on 29 Dimensions (TM) of compatibility. I mean, 29!"

    http://www.glamour.com/sex-love-life/blogs/single-ish...

  • Wall Street JournalFebruary 16, 2009

    Wall Street Journal

    WEDDINGBEE "Whether you're ready to begin planning a wedding in earnest, just tinkering with the idea of tying the knot or merely daydreaming of the perfect day, this blog will give you inspiration."

    http://online.wsj.com/article/SB123447761781079465.html

  • CNBC Wall Street Journal Report with Maria BartiromoFebruary 14, 2009

    Wall Street Journal Report with Maria Bartiromo

    Is investing in love a priority in tough economic times? A Valentine's Day look at the online dating industry, with Greg Waldorf, eHarmony CEO. "We have actually been really pleased to see that even in these really tough times people are prioritizing finding a really great long-term relationship as an area they really want to invest in and we think because sites like eHarmony are a really good value, people come to us even in a difficult time." – Greg Waldorf

    http://www.cnbc.com/id/15840232?video=1032728087&play=1

  • ReutersFebruary 13, 2009

    Reuters

    Economic blues helps Cupid find online targets "'In a tough economy, you want someone to appreciate you for who you are and not because of your jobs or material possessions,' said eHarmony chief executive Greg Waldorf."

    http://www.reuters.com/article/rbssTechMediaTelecomNews/id...

  • The Leonard Lopate Show
    WNYC New York Public RadioFebruary 13, 2009

    WNYC New York Public Radio

    Please Explain Internet Dating "People need to realize that when you are finding a long-term relationship, and there are a number of benefits to having a good long-term satisfying relationship, you really need to take your time to get to know these people." – Dr. Gian Gonzaga

    http://www.wnyc.org/shows/lopate/episodes/2009/02/13/segment...

  • BBC Radio 2February 13, 2009

    BBC Radio 2

    Interview with eHarmony.co.uk Spokesperson Sean Cornwell "I think the simple truth is... that it works. You know eHarmony in America accounts for 2% of all marriages in the United States. The simple fact is that meeting people online works especially when you approach it from a more scientific and compatibility based system like eHarmony.co.uk does." –Sean Cornwell

  • US News and World ReportFebruary 13, 2009

    US News and World Report

    Finding Love Online in a Recession "Long-term relationships where couples share living expenses often save both parties money, but Gonzaga says that is not what is fueling this trend. 'Companionship, not financial stability, is what appeals to them most about being in a long-term relationship,' he says. 'Close relationships help people cope with stress, so we gravitate toward finding and maintaining them when times are tough.'"

    http://www.usnews.com/blogs/planning-to-retire/2009/02/13/find...

  • ComputerworldFebruary 13, 2009

    Computerworld

    Online dating: The technology behind the attraction "When Joe wanted to find love, he turned to science.

    Rather than hang out in bars or hope that random dates worked out, the 34-year-old aerospace engineer signed up for eHarmony.com, an online dating service that uses detailed profiles, proprietary matching algorithms and a tightly controlled communications process to help people find their perfect soul mate.

    Over a three-month period last fall, Joe found 500 people who appeared to fit his criteria. He initiated contact with 100 of them, corresponded with 50 and dated three before finding the right match. He's now happily in a relationship, and although he was skeptical at first, he says high tech played a big role in his success."

    http://www.computerworld.com/action/article.do?command=viewA...

  • Redbook MagazineJanuary 2009

    Redbook Magazine

    How'd You Two Meet? "Not so long ago, people used to be embarrassed to admit they had met online. Now it's become the most common way to find love, according to a survey by eHarmony and Harris Interactive."

  • The Atlanta Journal-ConstitutionDecember 29, 2008

    The Atlanta Journal-Constitution

    Budget dating: Get creative when times are tight "Dating site eHarmony, which matches people by personality, also received a jump in Atlanta subscribers. In the past year, the site has experienced a 7 percent increase in registered users from the greater Atlanta area and a 9 percent increase in users from Georgia."

    http://www.ajc.com/search/content/living/stories/2008/12/29/budg...

  • Los Angeles TimesDecember 28, 2008

    Los Angeles Times

    No recession for online dating sites "'Stressful times can have a big effect on people's desire to be in relationships,' said Gian Gonzaga, an eHarmony research scientist. 'When people are feeling stressed about the economy and feeling stressed about their love lives, they're more likely to want to be in a relationship than when they're not feeling stressed.'"

    http://www.latimes.com/features/lifestyle/la-ig-dating28-2008dec28...

  • TimeDecember 24, 2008

    Time

    Amid Economic Woes, a Bull Market for Online Dating "A poll recently conducted by Opinion Research Corp., and sponsored by popular dating site eHarmony, backs up Leibmann's theory. Of 1,092 respondents, those who said they felt stressed by the current economy were 14% more likely to aim to be in a long-term relationship within a year compared to those not stressed by the economy."

    http://www.time.com/time/business/article/0,8599,1868694,00.html

  • Sunday Mail Adelaide
    South AustraliaDecember 21, 2008

    Love-life stocks fall "One in two Australians are feeling stress in their love life as a result of their personal financial situation, the eHarmony website's 2008 Relationship Survey shows. 'The weakening economy compounds the stress of the holiday season,' researcher Dr. Gian Gonzaga said."

  • ReutersDecember 8, 2008

    Reuters

    Falling stock markets spur searches for love online "A list of Web sites have reported a pickup of activity since the global financial crisis hit in September as people seek a companion during tough times and save money on face-to-face dates by searching for potential partners on the Internet.

    'On days when the U.S. Dow Jones industrial (average) went down by a lot, by more than 100 points, more people were likely to log in and spend more time on the site,'" Gian Gonzaga, senior research scientist at Web site eHarmony told Reuters.

    'This makes a lot of sense. People seek out companionship in times of stress. Studies repeatedly show that being in a relationship can help a person's psychological and physical health.'"

    http://www.reuters.com/article/newsOne/idUSTRE4B74ZY20081208

  • Glamour MagazineDecember 2008

    Glamour Magazine

    100 Little Things That Renew Your Faith in Love "Ten: number of Americans an hour who marry as a result of meeting their match on dating website eHarmony."

  • BBC News OnlineOctober 7, 2008

    BBC News Online

    How to live and love online "'At the time that we launched in 2000, people were really sceptical that you could bring technology or scientific research to something that had always been attributed in these magical terms to some unknowable quality about why two people connect,' says Greg Waldorf, eHarmony's chief executive. The company's matching approach is based on results from surveys of both couples as well as individuals in each country. The matching process has lead eHarmony to claim that every day on average 118 US couples who met on eHarmony get married - 2% of the total number of marriages. 'What we've shown in our North American market is that we can bring a scientific approach to something that's still a deeply personal and highly emotional process,' he said."

    http://news.bbc.co.uk/1/hi/technology/7651293.stm

  • ReutersOctober 7, 2008

    Reuters

    Brits value sex and in-laws, Web dating company finds "Privately held eHarmony was launched in the United States in 2000 by Neil Clark Warren, a clinical psychologist with more than 35 years of experience in marriage counseling. With a team of researchers, he spent three years finding out which personal characteristics make for compatibility between couples before the launch. Before going live in Britain, eHarmony spent about a year working with researchers at England's Oxford Internet Institute to gather compatibility characteristics unique to Britain by interviewing married couples."

    http://www.reuters.com/article/oddlyEnoughNews/idUSTRE4967...

  • The TimesOctober 6, 2008

    The Times

    Matchmaker, matchmaker make me a match . . .if the algorithms agree "A poll carried out by Harris Interactive reports that last year eHarmony was the force behind 236 marriages per day. That is more than 80,000 a year. Indeed, the company claims to bring about more than 2 percent of all marriages in the United States. However, what makes lightning strike in New York or Chicago may be a little different from London or Birmingham, so eHarmony set its team to tweak its algorithm to account for those transatlantic differences."

    http://business.timesonline.co.uk/tol/business/industry_sect...

  • Wired MagazineSeptember 17, 2008

    Wired Magazine

    eHarmony Starts an Open Relationship With AOL "The partnership with AOL, which follows similar content sharing with Comcast.net and Yahoo7, represents a shift for the company, which until last year served solely as a profitable paid subscription dating service. Last year the company opened its online advice content the entire web, as opposed to just subscribers.

    When eHarmony launched the eHarmony Advice Community, 'we unlocked all this content,' says Waldorf. 'And were blown away by how many people come to it who aren't subscribers. That's been the big win for us. It gives us the chance to engage with people, and when they're ready for a relationship, they can come to us.'"

    http://blog.wired.com/business/2008/09/eharmony-starts.html

  • Los Angeles TimesSeptember 15, 2008

    Los Angeles Times

    Love and Infidelity: How Our Brains Keep Us From Straying "In a set of experiments on 120 men and women, published in Evolution and Human Behavior in March, researchers at UCLA explored how love gives the brain a boost. Normally, suppressing unwanted thoughts will backfire. You can force yourself not to think about chocolate cake for a while, but soon your thoughts will be filled with rich delicious desserts even more than usual. It's called the ironic rebound effect, says Gian Gonzaga, first author of the paper and now a senior research scientist at eHarmony, a match-making website. And psychological theories say suppression shouldn't succeed with thoughts of deliciously tempting men and women either. Yet it does work. When men and women were induced to experience feelings of love for their partners, they were able to suppress thoughts about attractive members of the opposite sex. Feeling lust for their partners, on the other hand, didn't help with the suppression."

    http://www.latimes.com/features/health/la-he-mating15-2008...

  • New ScientistAugust 15, 2008

    New Scientist

    Go Online to Find Your Future Spouse "You're now more likely to find your true love on the internet than at work or at a party, in the US at least - especially if you're over 45. That's according to a Harris Interactive online survey of more than 10,000 people who married in the US during an 18-month period in 2006 and 2007. 'Wanting to get married and not going online will soon be seen as equivalent to trying to find an address by driving around randomly, rather than using a map,' says Galen Buckwalter of eHarmony, the online matchmaking company in Pasadena, California, that sponsored the survey."

    http://www.newscientist.com/article/mg19926695.700-go-online-to...

  • National PostAugust 09, 2008

    National Post

    For Love and Money: What Some Will Pay for a Perfect Match—or Just a Few Nights of Fun "Julie Oden and Doug Fry, a couple in Toronto who are getting married next month, met two years ago on eHarmony, an online matchmaking service. Ms. Oden, 33, says that she liked the ability to focus on singular personality traits."

  • The Washington PostJuly 22, 2008

    The Washington Post

    Older Woman, Younger Man: It's a Match Made in Cyberspace "Fortunately, age is not the most important issue in a relationship. At eHarmony, members are matched according to psychological profile and personality characteristics. What are your values? Are you an extrovert? Are you open to new experiences, or do you prefer to stick with what you know?

    'The process of developing a successful relationship is the same whether someone is in the 20s or 80s. People do better if they are matched with those who are similar to them on important dimensions,' says psychologist Galen Buckwalter, chief scientist at eHarmony.com. 'Age, in and of itself, is not a factor in compatibility.'"

    http://www.washingtonpost.com/wp-dyn/content/article/2008/07/...

  • CNNJuly 14, 2008

    CNN

    CNN International's The Boardroom "[Host] Maggie Lake: Do you think you can find love, find marriage through technology? There seems to be something at odds there?

    [eHarmony CEO Greg] Waldorf: I think to answer the question is to talk to the people who got married through eHarmony. We are talking about tens of thousands of people, on an average day in America now 236 people. And if you talk to them and say, tell me your story, tell me how you met, it is just as special, just as romantic. People remember the first message, the first phone call, the first date, the same way people who may have met another way."

    http://edition.cnn.com/2008/BUSINESS/07/11/boardroom.waldorf...

  • CNN Money.comApril 11, 2008

    cnn money

    The Economics of Love and Happiness: 4 Ways to Recession-Proof Your Personal Life "Join a dating service such as eHarmony that uses scientific formulas to tell a potential mate that you are a terrific match."

    http://money.cnn.com/2008/04/01/pf/best_lovehappiness.mone...

  • U.S. News & World ReportApril 10, 2008

    U.S. News & World Report

    Boomers Met Their Match Online "Established dating websites for all age groups are also seeing a proliferation of older users. 'If you look at the success stories coming through, many are stories of remarriage or of people who have lost a spouse previously,' says Greg Waldorf, the CEO of the dating website eHarmony, which saw a 30 percent increase in users over 40 in 2007."

    http://www.usnews.com/blogs/planning-to-retire/2008/04/10/boo...

  • Pasadena Star NewsMarch 1, 2008

    Pasadena Star News

    Entretech Names Entrepreneur Awards Winners "The awards honor entrepreneurial vigor and business achievements of technology and life-science companies based in Los Angeles...Snagging the growth category is online dating service eHarmony, which is based in Pasadena."

  • BusinessWeekFebruary 14, 2008

    BusinessWeek

    So I Married an Avatar "eHarmony boasts that 2% of marriages nationwide happen through its site, based on an online survey of more than 7,000 adults conducted by Harris Interactive and eHarmony in December."

    http://www.businessweek.com/technology/content/feb2008/tc2...

  • Good Morning AmericaFebruary 13, 2008

    good morning america

    Online Dating Site Says its Success is Based on Science "eHarmony researchers look at a couple's chemistry, or lack thereof, and compares it to questionnaires to further hone eHarmony's techniques. Their research has consistently found that physical attraction is a poor predictor of long-term relationship success."

    http://abcnews.go.com/GMA/OnCall/story?id=4280987&page=1

  • The New York TimesJanuary 29, 2008

    new york times

    Hitting it Off, Thanks to the Algorithms of Love "[eHarmony's] algorithm was developed a decade ago by Galen Buckwalter, a psychologist who had previously been a research professor at the University of Southern California. Drawing on previous evidence that personality similarities predict happiness in a relationship, he administered hundreds of personality questions to 5,000 married couples and correlated the answers with the couples' marital happiness, as measured by an existing instrument called the dyadic adjustment scale."

    http://www.nytimes.com/2008/01/29/science/29tier.html?_r=2&s...

  • TimeJanuary 17, 2008

    time

    We Just Clicked "At the global headquarters of eHarmony in Pasadena, Calif., one blue wall is papered with testimonies of love: snapshots of couples who met on the Internet matchmaking site and subsequently got hitched. There are older couples, military couples, kissing couples, couples with physical disabilities, couples dressed in wedding whites."

    http://www.time.com/time/magazine/article/0,9171,1704691,00.html

fun fact 6